In order to build a distinctive communications for the Raffles brand, it is essential to establish a clear and memorable persona that will set us apart from our competitors.

This corporate brand manual was designed to set the framework of how we can achieve consistent communications that collectively build, reinforce and maintain our positioning as a premier private education provider in the communities we serve.

When there is a need for deviation on certain applications of the elements, it is advisable to seek clearance from the Headquarter’s Corporate Communications Department.