Raffles Brand Manual

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    • Promotional Related Guidelines
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    • Merchandise
      • Apparel
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      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
  • Applications/Downloads
    • Branding Messages
    • Digital
      • Email Signature
      • Naming Convention
      • Prezi Slides
      • Powerpoint Slides
      • Web Banners
      • E-Cards
      • Social Media Logos
    • Print
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Video Production
      • Standard Format
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
      • Raffles American School
  • University Collaborations
    • Coventry University
    • Northumbria University
    • University of Chester
  • 25th Anniversary Logo
    • Logo Color
    • Incorrect Usage
    • Clear Space
    • Minimum Size
    • Logo Usage with School/Event
  • Contact

Promotional Related Guidelines

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Publicity Materials
The design of the materials must reflect Raffles as a premier education group – less is more, so de-clutter whenever you can. Aesthetically, it should be modern and creative. The elements used on the materials should also adhere to Raffles brand guidelines. The information must be also be factually correct.

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Events
In order to show professionalism, we must always plan ahead to ensure successful launch of events such as graduation ceremony, roadshows, open house, exhibitions or competitions. It should be properly conceptualised, managed, communicated to all supporting teams so as to ensure on time delivery.

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Buildings & Facilities
All Raffles employees must observe company’s rules & regulations and ensure high quality, safe, clean and welcoming working environment for all.

Raffles SG Exterior03Student Concierge02

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