Raffles Brand Manual

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    • Digital
      • Email Signature
      • Naming Convention
      • Prezi Slides
      • Powerpoint Slides
      • Web Banners
      • E-Cards
      • Social Media Logos
    • Print
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Video Production
      • Standard Format
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
      • Raffles American School
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    • Coventry University
    • Northumbria University
    • University of Chester
  • 25th Anniversary Logo
    • Logo Color
    • Incorrect Usage
    • Clear Space
    • Minimum Size
    • Logo Usage with School/Event
  • Contact

Typefaces

To ensure consistent look across all communications materials, the following typefaces has been selected for use.

Helvetica, a san serif font, is chosen as the official typeface as it is easy to read. In situations where Helvetica is not available, Arial font can be used in its place.

For Chinese Typeface, Hei Ti Jia Zu should be used.

Primary Typeface – Helvetica 

Headline

Corporate Typeface-01

Bodycopy/Web

Corporate Typeface-02

Alternative Typeface – Arial

Corporate Typeface-03

Chinese Typeface – Hei Ti Jia Zu

Corporate Typeface-04Standard Formatting for formal documentations

Main Heading
Arial Bold, Font 14 (All in caps)

Sub Heading 1
Arial Bold, Font 12 (All in caps)

Sub Heading 2
Arial Bold, Font 12 (Title caps)

Body Text

  • Arial Font 10
  • Start paragraph without indentation
  • No spacing required between each line
  • Single spacing between each paragraph

Extended Numbering

(a) Text
(b) Text

  • Use alphabets, instead of Roman numeric
  • Arial Font 10
  • No spacing required between each line
    Standard Format for Content Typeface-01
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