Raffles Brand Manual

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    • Digital
      • Email Signature
      • Naming Convention
      • Prezi Slides
      • Powerpoint Slides
      • Web Banners
      • E-Cards
      • Social Media Logos
    • Print
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Video Production
      • Standard Format
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
      • Raffles American School
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    • Coventry University
    • Northumbria University
    • University of Chester
  • 25th Anniversary Logo
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Brand Story

Preamble
Raffles embraces a holistic education through the development of superior thinking processes, the mastery of communication, and the acquisition of thorough and effective work methods. Our curriculum and pedagogy are designed to be industry-focused and relevant. Our students are empowered to innovate with creativity. The skills that our students acquire will far exceed the knowledge and expertise of the profession, setting them on the road to success.

 

Brand Manifesto
From our previous brand manifesto that expounded on the process of refining a raw diamond to achieve brilliance and clarity, Raffles students are now of an elevated level, and are inspired to advance beyond expectations. After the transformation, they are fully-polished diamonds with facets that sparkle at every rotation. More importantly, our students are trained to push the limits and to develop their skills by awakening the Raffles sense within them.

Making the transition from raw to brilliant is significant because this means that our Creative Practitioners have successfully unlocked the hidden potential of our students. Akin to fine workmanship that gets better through the years, our practitioners impart the best of their expertise in a unique Raffles environment. Collectively, their diverse backgrounds and wealth of cultural and industry knowledge, translate into an added advantage for our students.

This is the blueprint of Raffles’ success as we firmly believe that success is not a coincidence – success is by design.

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