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Correct Usage:
The Raffles logo may be applied in full colour, black and white, and greyscale colours only.
Patterned backgrounds should not appear behind the Raffles logo. Instead, plain colour backgrounds are preferred. The Raffles logo may appear on a photographic background; however, it is advisable to ensure sufficient contrast between the two elements so that the logo does not lose its impact and clarity.
Below are some forms of Raffles logo in horizontal format depicted in different colours:
Full Colour
Black / White
Grey
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Incorrect Usage:
The Raffles logo should not be altered in any way as follows:
a. Do not change the logo’s colour.
b. Do not distort the shape of the logo by scaling it horizontally or vertically. It should be resized proportionally.
c. Do not outline the logo.
d. Do not rotate the logo.
e. Do not place the logo on busy background.
f. Do not crop the logo.
g. Do not remove parts of the logo.
h. Do not box up the Raffles logo. It should be placed in a bar extending from one end of the design to the other end.
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