Raffles Brand Manual

Menu

Skip to content
  • Home
  • About Raffles
    • Brand Story
    • Corporate Profile
    • Positioning
    • Our Advantages
  • Logo Basics
    • Raffles Identity
    • Clear Space
    • Minimum Size
    • Usage
    • Sub Identities
    • Co-Branding
  • Language Guide
    • Key Touch Points
    • Writing Style & Tone
  • Design Guide
    • Corporate Colours
    • Typefaces
    • Photography Style
    • Promotional Related Guidelines
    • Important Info
  • Applications/Downloads
    •  
      • Email Signature
      • Naming Convention for Email/Skype
      • Prezi Slides
      • Powerpoint Slides
      • Wallpaper
      • Web Banners
      • E-Cards
      • Social Media Logos
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Concierge Display
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
      • Videos Standard Format
    • Digital
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
    • Print
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
  • Applications/Downloads
    • Branding Messages
    • Digital
      • Email Signature
      • Naming Convention
      • Prezi Slides
      • Powerpoint Slides
      • Web Banners
      • E-Cards
      • Social Media Logos
    • Print
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Video Production
      • Standard Format
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
      • Raffles American School
  • University Collaborations
    • Coventry University
    • Northumbria University
    • University of Chester
  • 25th Anniversary Logo
    • Logo Color
    • Incorrect Usage
    • Clear Space
    • Minimum Size
    • Logo Usage with School/Event
  • Contact

Photography Style

Photography and images capture the personal of Raffles in our communication materials. The style of the photography should be: Professional, Contemporary, Stylish or Inspirational.

Raffles’ people, students and products must always be portrayed professionally in pictures. The imagery must depict the brand attributes, Raffles’ spirit and even the expertise of our Creative Practitioners.

Below are some best practices to guide you:

  • Crop photos to highlight the subject you want audience to focus on
  • Use Photoshop’s auto settings for basic colour corrections
  • Avoid photos that do not show the front view of people
  • Add depth to your photos to enhance viewer’s experience

Raffles Facilities

Professional

Student ConciergeStudent Concierge03Mac Lab

Photography Style02Student Connexion02

Programmes

Creative Practitioners

Fashion DesignInterior DesignTransportation Design

Creative Practitioners StandingCreative Practitioners Sitting

Students’ Works

 

Students Work01

Students Work02

Raffles’ Photo Library are accessible under the ‘Downloads’ tab.

Proudly powered by WordPress | Theme: Illustratr by WordPress.com.