[vc_row][vc_column][vc_column_text]
Raffles has evolved into a premier international education group, thus our challenge is to look and sound like a unified group of colleges and universities.
We need to strive for a distinctive and engaging Raffles voice that reflects and reinforces our brand attributes; thus we must avoid sounding disjointed and bureaucratic. The messages should be communicated clearly and succinctly, projecting a common vision, without jargon or abbreviations.
When writing or speaking, don’t forget to incorporate the following tone of voice:
- Authentic
- Confident
- Empowering
- Inspiring
- Spontaneous
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator color=”grey”][vc_column_text]
Raffles Terminology
What You Should Do
Raffles Terminology
- Use British language in your copy.
Example: Customise, not Customize - Spell numbers nine and under, but percentages/ratio/floor numbers in figures.
- Highlight our brand advantages where possible
- Include student testimonials where possible, to include their full name, programme and graduating year
- Proof read to ensure your message is specific, no acronyms and no fluff
- Colleges are named as Raffles (City)
- Raffles Creative Practitioner(s)
- Raffles Designers:
- Raffles Fashion Designer
- Raffles Graphic Designer
- Raffles Multimedia Designer
- Raffles Interior Designer
- Raffles Jewellery Designer
- Raffles Product Designer
- Raffles Marketer
- Raffles Entrepreneur
- Raffles Psychologist
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]