Co-Branding with Raffles Entity and Accredited Logo
If co-branding with the Raffles logo, the Raffles logo should not be represented smaller than the co-branded logo. It should also appear to the left of Raffles Logo. Always surround the Raffles logo with an appropriate amount of clear space as shown.
This is to avoid overcrowding and to optimise the logo’s impact and prominence. Raffles identities must be presented on a right justified alignment for any design layout.
Co-Branding with Achievement Logo
“Brand of the Year” Laurel Logo may be used in advertisements, packaging, marketing collaterals, corporate materials, etc. If other brands appear on the same page, the name of the winning brand must appear below the laurel and above the category line, and should be set in Helvetica or Arial typeface.
Colours: The logo should be reproduced in gold. If these colours clash with other colours, then the logo should appear in black and white. The logo should not be reproduced in any other colours.
Minimum Size: The logo must not be reproduced smaller than 20mm in diameter.
Background & Shadows: The logo is supplied with a gradient background as well as a drop shadow at the bottom. Should this clash with any design styles, both these elements can be omitted.
Proportion: Always scale the logo in proportion. Do not distort the logo in any way to change the proportions in any way.
Language: Both English and Chinese format is available for use.
“IAIR Awards 2016” can be used in conjunction with any Raffles entities and “Brand of the Year” award.
