Raffles Brand Manual

Menu

Skip to content
  • Home
  • About Raffles
    • Brand Story
    • Corporate Profile
    • Positioning
    • Our Advantages
  • Logo Basics
    • Raffles Identity
    • Clear Space
    • Minimum Size
    • Usage
    • Sub Identities
    • Co-Branding
  • Language Guide
    • Key Touch Points
    • Writing Style & Tone
  • Design Guide
    • Corporate Colours
    • Typefaces
    • Photography Style
    • Promotional Related Guidelines
    • Important Info
  • Applications/Downloads
    •  
      • Email Signature
      • Naming Convention for Email/Skype
      • Prezi Slides
      • Powerpoint Slides
      • Wallpaper
      • Web Banners
      • E-Cards
      • Social Media Logos
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Concierge Display
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
      • Videos Standard Format
    • Digital
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
    • Print
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
      •  
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
  • Applications/Downloads
    • Branding Messages
    • Digital
      • Email Signature
      • Naming Convention
      • Prezi Slides
      • Powerpoint Slides
      • Web Banners
      • E-Cards
      • Social Media Logos
    • Print
      • Advertisement
      • Booth Backdrop
      • Brand Brochure
      • Certificate
      • Certificate Folder
      • Corridor Logo
      • Document Folder
      • Envelope
      • Invitation Card
      • Letterhead
      • Name Card
      • Name Signage
      • Outdoor Ads
      • Prospectus
      • Pull-Up Banner
      • Student ID
    • Merchandise
      • Apparel
      • Bags & Carriers
      • Bottle Label
      • Garment Bag
      • Thumbdrive
      • Umbrella
    • Video Production
      • Standard Format
    • Resource
      • Photo Library
      • Raffles Switzerland Enrichment & Immersion Programme
      • Raffles American School
  • University Collaborations
    • Coventry University
    • Northumbria University
    • University of Chester
  • 25th Anniversary Logo
    • Logo Color
    • Incorrect Usage
    • Clear Space
    • Minimum Size
    • Logo Usage with School/Event
  • Contact

Sub Identities

[vc_row][vc_column width=”2/3″][vc_column_text]Sub Identities-01[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]In ensuring strong name recognition and brand equity for Raffles, sub identities should appear to the right of the main Raffles logo and separated by a line.Creation of sub identities are not advisable without the approval from the Headquarter’s Corporate Communications Department.[/vc_column_text][/vc_column][/vc_row]

Proudly powered by WordPress | Theme: Illustratr by WordPress.com.